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母品牌

网络parent brand

母品牌

母品牌

母品牌

parent brand

母品牌（Parent brand）：拥有主要品牌的业主或公司。国家地理品牌设计更新从1999年开始一共花了五年的时间。

1

If you repeat purchasing a particular parent brand , will it extend your loyalty to its sub-brands?

当你定期购买某项母品牌时，你会延伸这种忠诚度至它的副品牌吗？。

2

The more affective commitment with core brand , the higher brand trust for brand extension .

母品牌愈多感情的承诺，愈信任该品牌延伸。

3

The more affective commitment with brand extension , the higher brand trust for core brand .

品牌延伸愈多感情的承诺，愈信任该母品牌。

4

The more emotional connection with brand extension , the higher brand trust for core brand .

与品牌延伸愈多情感关联，愈信任该母品牌。

5

The more emotional connection with core brand , the higher brand trust for brand extension .

与母品牌愈多情感关联，愈信任该品牌延伸。

6

The higher credibility of core brand , the higher brand trust for brand extension .

母品牌的可信性愈高，愈信任该品牌延伸。

7

The higher credibility of brand extension , the higher brand trust for core brand .

品牌延伸的可信性愈高，愈信任该母品牌。

8

The higher brand loyalty of core brand, the higher brand trust for brand extension .

对母品牌愈忠诚，愈信任该品牌延伸。

9

The higher brand loyalty of brand extension , the higher brand trust for core brand .

对品牌延伸愈忠诚，愈信任该母品牌。

10

It also has been growing faster than the parent brand .

它的增长速度也比母品牌快。

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