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品牌危机

网络Brand Crisis; crisis of brand

品牌危机

品牌危机

品牌危机

Brand Crisis

品牌危机的定义　　品牌危机(Brand Crisis) 　　在瞬息万变的产品竞技场上，产品是不是名牌决定着一个产品甚至是一家企业的兴衰成 …

crisis of brand

品牌危机（crisis of brand）（平成词典）品牌事件（brand event）（平成词典）品牌受损(平成词典) 品牌领导（brand leaders…

1

It is suggested that the key to brand crisis management is to rebuild the contractual relationship between the brand and the consumers .

提出品牌危机管理的本质是消费者与品牌的契约关系的重新构建。

3

The sponsor brand critical incidents have happened with universal and multiple characteristics .

赞助商品牌危机事件具有普遍性、多发性的特点。

5

Enterprise must establish and improve a warning system of brand crisis , and do a good job of crisis management of Yongchuan lobster sauce .

建立和完善一套品牌危机的预警系统，做好永川豆豉的危机管理工作。

6

Sponsor brand critical incidents have negative effect on sport event brand .

赞助商品牌危机事件会对赛事品牌产生一定的负面影响。

7

Despite the outbreak of the brand crisis is inevitable , but not helpless .

品牌危机的爆发尽管不可避免，但也不是束手无策。

8

of real estate brand evaluation system and method .

探讨房地产企业品牌危机评价模型与方法。

9

As a result, Japanese food is suffering from a burgeoning branding crisis .

因此日本食品正遭受着迅速增长的品牌危机。

10

So it is of great significance to study on the brand crisis and explore more scientific management methods.

对品牌危机进行研究，探索更为科学的管理之道具有重要意义。

11

The reasons for the brand crisis can be broadly classified into two types : one is the changes in the external environment ;

品牌危机发生的原因大致可以分为两类：一类是外部环境的变化；

13

Brand ; Crisis Management ; Brand Crisis; Information Dissemination;

品牌；危机管理；品牌危机；信息沟通；

14

Research on the Brand Crisis Management of Native Beverage Profession Enterprise

我国饮料行业企业品牌危机管理

15

fourth, the sudden crisis in the brand management process and handling measures ;

第四，提出突发性品牌危机管理过程和处理措施；

16

Crisis on National College Brand and Macro Control Measures

民族院校品牌危机与宏观控制策略

17

On Commercial Banks Brand Crisis Management

商业银行品牌危机管理策略

18

brand ; brand crisis; brand equity; brand image;

品牌；品牌危机；品牌资产；品牌形象；

19

From the downfall of CCTV's "brand king " to look at "brand crisis" management

从央视 “标王 ”没落看企业 “品牌危机 ”管理

20

Construction of pre-warning system of enterprise's brand crisis of the real estate

房地产品牌危机预警系统的构建

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